A lot of companies today are using SEO in order to market their website. Over the years, SEO has evolved. Gone are the days when backlinks where the ones that can dictate the rank of your website. Nowadays, you need to focus on different things. One, you have to make sure that the content is useful to your readers. As rule of thumb, you want to make content that is long. In addition to this, when it comes to your website’s design, you want it to be fit smaller screens. A mobile-friendly design is a game changer because it allows users to access your website properly.
You will also need to take a closer look at your titles these days. During Valentine’s Day, there were experts who noticed some changes in ranking. It may have signified that Google updated their algorithm. It has been noticed that titles have become important for Google lately in order to determine the relevancy of your title to what the user is searching. Also, keyword density is given special attention by the algorithm.
Given these tricks, you will be able to make your website rank better. Remember that 8 out of 10 people who are using Google don’t even make it to the second Google search result pages. That means that you have no other choice but to rank.