Getting Your Website To Rank On Local Search Results (SERPs)

Getting Your Website To Rank On Local Search Results (SERPs)

You may have studied up on all the standard SEO practices, and even tried implementing as many as you could manage, but your still not ranking high enough in Google’s local search results pages. Don’t worry, there are few practices you can enact in order to begin seeing your webpage rank where you would like to see it, and where your page will receive the most relevant traffic to your business or service. First, we will cover a few of the basics, then we will offer a few higher level marketing tips to help you achieve the desired results you are looking for.

 

The Basics

To start with, you need to make sure that you have the basics down pact. For example, does your name, address and phone number (aka NAP) appear the exact same in every single place it appears, across every listing site and profile you have created?

Even the littlest changes can alter your ranking by Google, because the algorithm will see different contact or identifying information relating to your webpage and think that it is sloppy, or worse for your ranking, inaccurate information. So you should spend a few minutes checking to make sure that everything is the exact same everywhere that you can find your identifying info all over the web, not just on your own page.

Something simple like just using a different abbreviation, like using # in one place and suite or ste in another, can have dire consequences on your rank, and when you are trying so hard to achieve higher levels of traffic creation- it’s like shooting yourself in the foot.

 

No Empty Spaces

Next, it is important that the profile you are trying to get seen more is complete and full, with every bit of information that it needs in order for Google to consider it totally complete and accurate. Even the more specific information areas should be filled in.

If you don’t sell anything but there is a “products” category, instead of leaving it blank, come up with a creative way to reiterate the service that your business offers into something to fit the empty slot. For example, if you have a house cleaning service then you more than likely are not selling any products, but you could enter something like “sanitary environment” or “COVID-19 destroying cleaner,” into that products listing empty space.

Just make sure you are leaving nothing blank, and if you’re really talented at SEO, you will find a way to slip your target keyword or keyword string into more places, or you can grab hold of other strings closely related to yours at this time.

 

Google My Business Profile

The most important factor in getting your website to rank in local search results pages, is to make sure that your profile in Google My Business (aka GMB) is complete and 100% accurate, down to the smallest details- like your business hours, for instance. There are some great local SEO guides that show you exactly how to do it.

This is because not only will your business gain legitimacy in Google’s eyes by having complete information that it can rank you on, but it can affect other areas of your SEO campaign. Areas such as online reviews, even reviews on alternate platforms like Yelp! Or Facebook that can all have an effect on your overall ranking position.

 

A Strong Presence

While we are on the topic, you should be working to create an positive online presence for your business’ webpage, by responding to every single review you are lucky enough to generate. Even a polite response to the most negative of reviews can not only remove a large portion of the negative impact that particular review may have had on new potential customers, but you can also show that your company cares about all of it’s visitors.

A well written polite reply will show Google that you handle business in a responsible way; which will then gain you some credit towards higher rankings in the future, so always respond to your business or webpages reviews.

 

Be Original

Some final points to consider, when attempting to gain ranking status, is that all your content is original and not duplicated, even just to other places on your own page. You should always make sure that everything is totally unique. If you create two landing pages, one for each of two different keyword strings for example, you should not make them mirror copies of one another.

Say that you are wanting to convert traffic from either one to gain the same exact outcome, you will need to make each page totally different than the other, even changing images and all other content; everything should be 100% unique, original, and all your own.

This requires more investment on your behalf: in time, energy, and concentration, but you can trust and believe that taking an extra 20 or 30 minutes when making these pages, will actually create a positive influence on Googlebot’s opinion of your website and will ultimately will improve your chances of ranking at a higher level. The only thing that should always be an exact copy across multiple locations on the web is the aforementioned NAP info.

 

Baby Steps Achieve Success

So as you can see, there are many small, simple, fine tuning improvements you need to make in order to achieve the local SEO success you are seeking. If you want to reach into that always elusive top five local search results page rankings range, you will need to have every finite detail properly filled out and in the proper placement, and these are a few changes you can make to achieve your goal of being at the top of the results for your chosen keyword(s).

Just keep trying to fine tune the details, until you reach the desired result, and then remember what you changed most recently so that you will have that unique insight into what Google considered last time when choosing to advance you in it’s rankings. For your future reference, and so you will have that edge over your competition as you all attempt to fight your way to the top.

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